Request Information! Schedule a Visit! Chat with a Counselor! Most high school students browsing college websites move on without ever clicking on any of those big, bright, call-to-action buttons. A key challenge for college enrollment officers is getting prospective students to engage by clicking on something.
A new call-to-action no college had tried until this school year is making a difference. It says, “Get a personalized video made just for you!”
Never mind the cutting-edge technology and that makes this possible. The fact is, Real-Time Personalized Web Video pushes the buttons of GenZ students.
Take it from an enrollment officer who knows this age group well: “Real-time video provides what this generation is used to getting online — instant gratification. They want the answer now, and they want to see it, not read it,” says Brian Matzke, vice president of enrollment at Aquinas College in Grand Rapids, Michigan.
The call-to-action appears on a pop-up alongside a simple question, such as, “What area of study are you most interested in?” The student chooses one from the list. The customizable interface typically asks two more questions, requests the student’s name and, optionally, their contact information, then prompts: “Get Your Video!”
Right then and there, an engaging video delivers customized content on what the college offers in the categories they selected.
Working with Allied Pixel to create the videos was easy, Matzke says. “They asked very good questions to understand what makes Aquinas unique, reworked video we already had, and came back with a first draft that was 95% ready to go live. I was very impressed.”
Matzke was particularly pleased that cookies can be set to expire at the end of each day. That means students can re-watch the categories they explored on day one, but if they want to explore differently on day two, they can do so by choosing different categories.
The best way to learn if Real-Time Personalized Web Video is a good fit for your organization is to schedule a 30-minute call with us.
Meet Dave Lanzalone, Project Manager and Data Specialist
Since joining Allied Pixel in 2023, Dave Lanzalone has been a valuable voice on the data team, helping to bring hundreds of thousands of personalized videos to life for our partners. A self-described “giant spreadsheet nerd,” Dave loves slicing up data and cooking up analysis in service to many of our campaigns.
In addition to spearheading one of our personalized video divisions, Dave leverages data analysis and coding certifications from Google, Microsoft, and IBM to drive company-wide improvements. He identifies optimization opportunities, forecasts resource-allocation schedules for high-impact periods, and boosts efficiency and cost savings by developing novel Python scripts and automation workflows.
When not focused on pivot tables, his attention is often turned to the dinner table. An avid home chef and gardener, Dave loves growing tomatoes and peppers in his home garden and making pasta carbonara from scratch.
While Dave has spent most of his professional life in Washington, D.C. and Baltimore, he is currently excited about a recent move back to his home state of New Jersey. This relocation will bring him closer to family and coincides with an expanded role in project management, which he finds an “ideal fit” for his unique skill set.
From dashboards to cutting boards, Dave’s meticulous work ethic and attention to detail help Allied Pixel deliver our best-in-class services to all our clients.
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And that’s a wrap. Have a project you’d like to discuss? Let’s schedule a call.
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