Did you know that parents influence over 80% of their son or daughter’s college decisions? It’s a pivotal role, often underestimated. Institutions that find a way to influence parents and guardians, especially in the crucial prospect stage, stand to gain a competitive edge.
Standing in the way have been the difficulty of obtaining the right parent email addresses early enough and using email effectively to drive engagement.
To overcome those challenges, Allied Pixel partnered with JBellavance Consulting to develop a proprietary system that identifies up to 90% of the prospects’ parents and obtains their most active email address. We deliver a personalized email that highlights the institution’s unique benefits and drives parents to the school’s website.
There, we invite parents to take a customized, video-driven “choose your own adventure” journey featuring their top interests (which might differ from the student’s) and plays a Personalized Web Video showcasing the university as the perfect place to pursue those interests. Through this personalized experience, they feel a deeper connection to your institution.
When the video ends, parents are primed to take the next step by clicking on one of several call-to-action buttons. They can also share the link with their student via text. The student can then view a Personalized Web Video that is responsive to their own interests.
Meanwhile, enrollment officers gain actionable insights about both the parent and the student, enabling effective follow-up.
This parent prospect engagement system has already been proven through more than 7 million parent emails. Here are three ways to learn more:
- Visit our parent engagement web page, where you can schedule a 30-minute demo.
- Register for our parent engagement webinar taking place Thursday, August 14 at 2:00 PM EST. (Details below.)
- View our parent engagement video.
Meet Ling Song, Web Developer and Programmer
It’s a good thing that Ling Song genuinely enjoys learning and adapting to new technologies and solving complex data challenges. Those qualities have made her invaluable to Allied Pixel during more than 22 years of rapid change.
Ling’s natural aptitude for logical thinking and problem-solving has helped her transition from building web applications and websites using ASP/ASP.NET/MS SQL code, to developing websites with Drupal & WordPress, and to creating Personalized Video landing pages and data analytics dashboards using Google and other technologies.
Outside of work, Ling enjoys cooking with whole, natural foods to prepare healthy meals.
Unlock the Hidden Influence: Engaging Parents at the Start of Student Recruitment
Join us as we talk about parent engagement with Joe Bellavance of JBellavance Consulting on Thursday, August 14 at 2:00 PM EST. This dynamic webinar will explore how institutions can gain a competitive edge by engaging parents earlier and more effectively in the student recruitment journey. Register for the webinar.
nal Conference, being held July 22-24 in Atlanta. Stop by first thing at the Community College Workshop, catch us at one of our three presentations, or swing by our booth—we’re the proud sponsor of Popcorn Palooza🍿 We’re available for one-on-one chats anytime at the booth. Let’s connect! View the conference website.
Welcome new clients!
And that’s a wrap. Have a project you’d like to discuss? Let’s schedule a call.
Best regards,
