The effort and expense that goes into identifying, reaching, engaging and converting prospects into customers is wasted if too few take the final step by accepting your offer. In sales parlance, it’s the bottom of the funnel (BOFU), where highly qualified prospects are actively comparing options and need compelling reasons to decide in your favor.
In university admissions, the crucial BOFU metric is “yield” — the percentage of admitted students who enroll. Yield affects everything from finances to operations to the school’s public image and perceived desirability.
Admissions officers seeking to boost yield increasingly choose Data-Driven Personalized Video. While personalized video increases ROI at every stage of the college admissions process, its impact is keenly felt when students and their families are anxiously waiting to find out if they have been accepted.
Recall or imagine yourself in that emotionally charged state of mind, poised to make an enrollment decision that will shape the next four years of your life or your child’s. An email arrives from a top choice school. There’s a video. WATCH THIS.
If you’re Sara, you can’t help but feel elated, excited and energized. Here’s what a few other recipients of this highly personalized University of Cincinnati video had to say:
“It made feel like I’ve found a new home. Thank you for putting this together! I absolutely loved it.❤️.”
“I’m so glad I was sent this, made me feel very welcome!”
“I love the welcome to my daughter!❤️ That is really nice of everyone there”
Can the way acceptance news is delivered really sway students’ final enroll-or-no decision? Yes, if it makes the student feel welcome, according to the Sodexo International University Lifestyle Survey: A welcoming environment is one of the most crucial factors for students choosing a college, second only to financial considerations. Over 80% of American students surveyed said a friendly atmosphere was the most important factor when choosing which university to attend.
Meet Brian Shaud, Editor
After majoring in IT, Brian’s computer expertise and creative talents came together in a college Media Production program. At Allied Pixel, he’s one of the editors who work their magic mixing all the digital elements that make a Data-Driven Personalized Video. “I love putting things together and figuring out how it all works,” he says.
That carries over to his hobbies, which include woodworking and building elaborate Lego structures with his wife. In another work-life bridge, he goes on shoots for Allied Pixel as the videographer and shoots videos and film stills for fun. Brian’s need for speed draws him to both fast-paced work and fast cars, frequenting racetracks where he practices high performance driving on a road course. “If things are constantly changing and I’m always doing something different, I’m happy,” he says.
Welcome new clients!
And that’s a wrap. Have a project you’d like to discuss? Let’s schedule a call.
Best regards,
