Data analytics can tell us a lot about the effectiveness of a digital engagement tool like personalized video. But analytics can’t tell us whether our message had the intended emotional impact. For that we need an open-ended survey question.
From the start, our Data-Driven Personalized Videos had all relevant analytics built into a dashboard. Clients could easily see key performance metrics, including opens, views and clicks on the call-to-action buttons.
New for 2025 is a survey question: Was this video helpful? Users can click thumbs up or down, after which they are prompted to say more about what they liked or didn’t.
User comments are shared in real time with our client and with us. It has been gratifying to see how often students and parents take the time to respond. Here are a few of the comments received so far in response to personalized enrollment and financial aid videos.
Prospective student, University of Cincinnati:
“It made feel like I’ve found a new home. Thank you for putting this together! I absolutely loved it.❤️.”
Parent of prospective student, Coastal Carolina University:
“Just a shout out to Coastal! Just got the personalized FAFSA video. Super impressed and so easy to understand! Great job Coastal! As a school counselor I wish more colleges did this for students and families.”
Prospective student, Lynn University:
“It was clear, concise and stated everything I needed to know and more! I was definitely confused about essential components of my aid award, yet my questions were more than answered. Highly appreciate it.”
Parent of prospective student, University of Cincinnati:
“This is the absolute coolest thing I’ve seen in college recruiting and this is my third child. Well done!!!”
In many cases, a binary yes/no, clicked/didn’t provides all the information needed to assess a digital campaign. However, the buying decision for most big-ticket products and services has a big emotional component. Choice of college certainly does. If you need to know whether your message really hit home, invite your audience to tell you directly.
Meet Sean Purdy, Video Editor
Sean began teaching himself how to shoot and edit video when he was 8 years old. Even then, he had big ambitions. It wasn’t enough to tell a story. He had to figure out how to mimic the visual effects he loved in the Harry Potter movies.
In college, Sean majored in marketing and continued to pursue video editing as a hobby. Now a professional video editor, he applies both marketing and video skills to editing personalized videos at Allied Pixel.
Based in Columbus, Ohio, Sean raves about its booming restaurant scene. “I am eating my way around the city,” he enthuses. Burning off the calories is no problem, as he’s an avid runner. Sean also loves to travel, mostly to attend concerts and music festivals in other states. An overseas trip to Italy is coming up soon, and as usual, eating is a key part of the itinerary: “Who doesn’t love Italian food!”
Welcome new clients!
And that’s a wrap. Have a project you’d like to discuss? Let’s schedule a call.
Best regards,
