Financial Aid Offers, Demystified
See how institutions are using personalized video to reduce confusion, support families better, and create more momentum at a critical point in the funnel.
In this webinar, you’ll hear from Keyana Scales, Ed.D., Howard University’s VP for Enrollment Management. Howard has already seen impressive early results with Personalized Financial Aid Videos — including a 45% view rate and a 44% conversion rate moving students forward.
Even when a financial aid letter includes all the right information, families often struggle to make sense of it. Grants, loans, scholarships, payment plans — it gets overwhelming fast.
That’s where Personalized Financial Aid Videos come in. They turn a confusing, high‑pressure moment into something clear, supportive, and actionable.
“Personalized Financial Aid Videos break down the affordability math for families and highlight what a Howard education truly offers. Our vision is outcome‑oriented — not just getting students in the door, but supporting them through graduation. We’ve already seen a 45% view rate and a 44% conversion rate moving students forward.”
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