Rosemont College made a bold move when it reduced tuition by an astonishing 43%.
We produced a tv commercial, digital signage and an interview with Rosemont’s president — all part of a coordinated media campaign that created significant buzz in the Philadelphia market when it was announced.
The planning and filming had to take place in complete secrecy to ensure the announcement came as a surprise. We shot on campus over several days in August. Post production took three weeks. We produced a :30 tv spot and reworked elements of it for digital signage in Center City’s Dilworth Plaza and Mellon Building. We also produced an interview with Rosemont College president Sharon Hirsh.
You can see them here: