We were thrilled to get the call from the Police Athletic League of Philadelphia asking us to produce a video about its partnership with the Macquarie Group. PAL is a national leader in serving at-risk kids.
The challenge was to tell a compelling story in 90 seconds. We told it from the perspective of three people: A PAL officer, a young lady she works with, and the CEO of the Macquarie Group. Each of them had some remarkable things to say. We embellished the story with supporting b-roll of a PAL event that they were each involved with. We pulled the project off in under two weeks, with just two days of shooting.