Read Find your influencers with Topsy
February 11, 2014 by Bill Haley

Find your influencers with Topsy

If you’re active in social media, you know that engagement is the name of the game. But how do you grow engagement? A few steps are obvious: (1) Take part in the conversation and (2) post compelling stuff. Beyond that, it’s very helpful to cultivate Influencers who can help spread … Read More

Posted in Social Media
Read Why aren’t my keywords performing?
February 11, 2014 by Pete Bretz

Why aren’t my keywords performing?

Keywords have been part of the website performance lexicon for years.  A website’s performance around select keywords has typically been explained by listing select keywords and identifying where a website ranks for a given keyword.  This relationship between keywords on a web page, a person’s keyword search, and the likelihood … Read More

Posted in Social Media Web Development
Read A quick primer on color correction
February 11, 2014 by Josh Coyne

A quick primer on color correction

Clients sometimes ask me what color correction is, and why it’s important. Color correction, color balancing and color timing, is the art of manipulating the color of the film or video. Often times this is done to convey mood, bring attention to characters and to create a pleasing aesthetic. All … Read More

Posted in Video Production and Post
Read Being social at 50
August 6, 2013 by Pete Bretz

Being social at 50

I’m a daily user of Facebook, and Twitter. I’m fairly religious about my checkins on Foursquare. And lately I’ve been initiating connections to every suggested connection I might have through LinkedIn. Google+ gets my attention at very random times. I never post to Instagram, but will occasionally stalk someone’s feed. … Read More

Posted in Social Media
Read Pay me now, or pay me later
August 6, 2013 by Tim Mullin

Pay me now, or pay me later

Back in the Nineteen Seventies and Eighties, Fram had a series of ads for their oil filters that always used some variation on the tag line, “You can pay me now, or pay me later.” It’s a catchy little slogan, that illustrates what folks in business school call a “false … Read More

Posted in Video Production and Post
Read 7 things to know about video for social media
August 6, 2013 by Bill Haley

7 things to know about video for social media

A lot of our clients these days consider video to be the most valuable content for their social media channels. It’s a smart strategy; research overwhelmingly points to video as the most-viewed and most-shared content on the web. Creating “social video” is a lot different than what many of us … Read More

Posted in Social Media Video Production and Post
Read Do you really need a mobile website?
August 6, 2013 by Bill Haley

Do you really need a mobile website?

“Do I really need to have a mobile website?” That’s a question we’ve been hearing from clients a lot lately. And the answer may not always be yes. Let’s take a look at some stats from last year. First, consider  the overall percent of traffic to sites from mobile devices … Read More

Posted in Mobile Web Development
Read Video as a commodity?
August 6, 2013 by Brian Connor

Video as a commodity?

Many in the industry bemoan the perceived erosion of professionalism and standards. Who is to blame? Nobody really. Technology’s democratization of the medium has opened a floodgate of content and its providers. Networks, agencies and corporate departments once had standard requirements and style guides. Now, anything goes. Not because people … Read More

Posted in Video Production and Post
Read Highlights from NAB 2013
May 8, 2013 by Tom Shustack

Highlights from NAB 2013

Well another NAB show has come and gone, and we have seen a whole new batch of cameras from manufacturers, some old and some new. With the industry ‘s push to 4K, I think it might be time to slow down and take a little pause to let the rest … Read More

Posted in Video Production and Post
Read Amazon’s Elastic Transcoding
May 8, 2013 by Pete Bretz

Amazon’s Elastic Transcoding

Amazon Web Services is at it again.  The IT Computing Services shopping center in the cloud has a new offering – Amazon Elastic Transcoding.  If you’ve been looking to distribute videos on your website, and you don’t want to use YouTube, or other similar sites for distribution, Amazon has a … Read More

Posted in Interactive Live HD Webcasting Mobile Video Production and Post Web Development