Read So is it ok to shoot your video on an iPhone?
May 6, 2014 by Bill Haley

So is it ok to shoot your video on an iPhone?

Two of our biggest corporate clients have recently asked us to edit videos that had been shot on iPhones. Which begs the question: Is it ok to shoot your video on an iPhone? The answer is: Yes. But there’s a caveat. It’s ok to do it if the viewer expects … Read More

Posted in Video Production and Post
Read What’s it Going to Take to Get You into a Brand New Responsive Designed Website?
May 6, 2014 by Pete Bretz

What’s it Going to Take to Get You into a Brand New Responsive Designed Website?

With the rapid growth of mobile traffic, implementation of a Responsive Web Design (RWD) approach for our clients’ existing websites is a regular question. Redesign of a website is a large undertaking; reason enough for some to put off a redesign. But how long can you afford to provide an … Read More

Posted in Interactive Mobile Web Development
Read Zero-In Branding
May 6, 2014 by Jo Anna Brune

Zero-In Branding

Zeroing-In on your brand, marketing your message to prospects the moment they have a need, and not only marketing to the community hoping that they’ll remember who you are when they need solutions, can be tricky.  But, that’s what we all should be doing, right?  It’s easy to get lost … Read More

Posted in Uncategorized
Read Why storyboards are a really good idea
May 6, 2014 by Joe Acchionne'

Why storyboards are a really good idea

The planning stage of any project is the most crucial phase.  A good contractor would never begin construction on a house without some sort of blueprint.  The same goes with video production.  Everyone knows that a film or video usually starts with a script that explains the action and dialogue, … Read More

Posted in Video Production and Post
Read Find your influencers with Topsy
February 11, 2014 by Bill Haley

Find your influencers with Topsy

If you’re active in social media, you know that engagement is the name of the game. But how do you grow engagement? A few steps are obvious: (1) Take part in the conversation and (2) post compelling stuff. Beyond that, it’s very helpful to cultivate Influencers who can help spread … Read More

Posted in Social Media
Read Why aren’t my keywords performing?
February 11, 2014 by Pete Bretz

Why aren’t my keywords performing?

Keywords have been part of the website performance lexicon for years.  A website’s performance around select keywords has typically been explained by listing select keywords and identifying where a website ranks for a given keyword.  This relationship between keywords on a web page, a person’s keyword search, and the likelihood … Read More

Posted in Social Media Web Development
Read A quick primer on color correction
February 11, 2014 by Josh Coyne

A quick primer on color correction

Clients sometimes ask me what color correction is, and why it’s important. Color correction, color balancing and color timing, is the art of manipulating the color of the film or video. Often times this is done to convey mood, bring attention to characters and to create a pleasing aesthetic. All … Read More

Posted in Video Production and Post
Read Being social at 50
August 6, 2013 by Pete Bretz

Being social at 50

I’m a daily user of Facebook, and Twitter. I’m fairly religious about my checkins on Foursquare. And lately I’ve been initiating connections to every suggested connection I might have through LinkedIn. Google+ gets my attention at very random times. I never post to Instagram, but will occasionally stalk someone’s feed. … Read More

Posted in Social Media
Read Pay me now, or pay me later
August 6, 2013 by Tim Mullin

Pay me now, or pay me later

Back in the Nineteen Seventies and Eighties, Fram had a series of ads for their oil filters that always used some variation on the tag line, “You can pay me now, or pay me later.” It’s a catchy little slogan, that illustrates what folks in business school call a “false … Read More

Posted in Video Production and Post
Read 7 things to know about video for social media
August 6, 2013 by Bill Haley

7 things to know about video for social media

A lot of our clients these days consider video to be the most valuable content for their social media channels. It’s a smart strategy; research overwhelmingly points to video as the most-viewed and most-shared content on the web. Creating “social video” is a lot different than what many of us … Read More

Posted in Social Media Video Production and Post