Read How much time should you spend on social media?
August 5, 2014 by Bill Haley

How much time should you spend on social media?

Nearly all our clients tell us they want to maintain an ongoing presence on social media to engage with customers and constituents. But what does that mean in terms of manpower? Nonprofit Tech for Good, a group that helps nonprofit organizations master new media, recently posted these recommendations: Facebook: 3 … Read More

Posted in Social Media
Read Does size matter?
August 5, 2014 by Dan Mendenhall

Does size matter?

It’s an exciting time for consumers to purchase a camera, and now professionals have many choices of tools they can use for the job. One very welcoming trend is the new generation of smaller cameras that pack nearly as much punch as their full size brethren. As a camera operator … Read More

Posted in Video Production and Post
Read The two things every video needs
August 5, 2014 by Josh Coyne

The two things every video needs

What are the two most important elements of every video? There are a few things that are needed to make your piece stand out in the crowded sea of online video. Sure, cameras and the coolest, most up to date gear is fun and can make a big difference — … Read More

Posted in Video Production and Post
Read Visit us at, uh, alliedpixel.rocks?
August 5, 2014 by Pete Bretz

Visit us at, uh, alliedpixel.rocks?

Has your recent search for a viable domain name been similar to Jack Donaghy’s of 30 Rock? I recently received an email from Google announcing that they were offering me a free domain as part of their new domain registrar service. My first reaction was, wow, a free domain, that’s … Read More

Posted in Web Development
Read So is it ok to shoot your video on an iPhone?
May 6, 2014 by Bill Haley

So is it ok to shoot your video on an iPhone?

Two of our biggest corporate clients have recently asked us to edit videos that had been shot on iPhones. Which begs the question: Is it ok to shoot your video on an iPhone? The answer is: Yes. But there’s a caveat. It’s ok to do it if the viewer expects … Read More

Posted in Video Production and Post
Read What’s it Going to Take to Get You into a Brand New Responsive Designed Website?
May 6, 2014 by Pete Bretz

What’s it Going to Take to Get You into a Brand New Responsive Designed Website?

With the rapid growth of mobile traffic, implementation of a Responsive Web Design (RWD) approach for our clients’ existing websites is a regular question. Redesign of a website is a large undertaking; reason enough for some to put off a redesign. But how long can you afford to provide an … Read More

Posted in Interactive Mobile Web Development
Read Zero-In Branding
May 6, 2014 by Jo Anna Brune

Zero-In Branding

Zeroing-In on your brand, marketing your message to prospects the moment they have a need, and not only marketing to the community hoping that they’ll remember who you are when they need solutions, can be tricky.  But, that’s what we all should be doing, right?  It’s easy to get lost … Read More

Posted in Uncategorized
Read Why storyboards are a really good idea
May 6, 2014 by Joe Acchionne'

Why storyboards are a really good idea

The planning stage of any project is the most crucial phase.  A good contractor would never begin construction on a house without some sort of blueprint.  The same goes with video production.  Everyone knows that a film or video usually starts with a script that explains the action and dialogue, … Read More

Posted in Video Production and Post
Read Find your influencers with Topsy
February 11, 2014 by Bill Haley

Find your influencers with Topsy

If you’re active in social media, you know that engagement is the name of the game. But how do you grow engagement? A few steps are obvious: (1) Take part in the conversation and (2) post compelling stuff. Beyond that, it’s very helpful to cultivate Influencers who can help spread … Read More

Posted in Social Media
Read Why aren’t my keywords performing?
February 11, 2014 by Pete Bretz

Why aren’t my keywords performing?

Keywords have been part of the website performance lexicon for years.  A website’s performance around select keywords has typically been explained by listing select keywords and identifying where a website ranks for a given keyword.  This relationship between keywords on a web page, a person’s keyword search, and the likelihood … Read More

Posted in Social Media Web Development