How do you sell something that can’t be touched, that has no physical presence? How do you get someone to buy into an idea? A university we work with wanted to convey the academic quality of its undergraduate programs, and how that can lead to career success....
Personalized Video will be one of the most significant advances in marketing in 2018. Why? For the first time, with Personalized Video it’s possible to combine data with the power of video to engage with customers on a one-to-one level. This allows for dynamic...
Have you noticed there’s something missing in most of the marketing messages you see? In a word, it’s … … authenticity. We live in a world of carefully crafted and highly polished commercial messages that extol the virtues of a brand, a...
Sometimes we get so caught up in the small stuff, we forget to look at the big picture. If you’re involved in marketing (and if you’re reading this, you’re probably involved in some aspect of marketing,) I’ll bet you spend your day juggling a...
Zeroing-In on your brand, marketing your message to prospects the moment they have a need, and not only marketing to the community hoping that they’ll remember who you are when they need solutions, can be tricky. But, that’s what we all should be doing, right? It’s...
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