We help you engage your constituents more effectively by leveraging the power of digital media.
Here’s the nitty gritty about how we do it and the tools we use.
Video Production and Post
Video is ubiquitous on the web, but good video is a lot harder to find. Clients come to us for a video that stands out from the crowd. Our team includes writers, directors, producers, cinematographers, sound engineers, grips, prompter operators and editors. We have a complete array of HD cameras and equipment. (In fact, we rent our gear and provide production services to other production companies and broadcast outlets in the area.)
We have three HD edit suites plus a sound booth and we round out our post production services with motion graphics, sound design, encoding, streaming and Blu-ray/DVD authoring and duplication. We provide full service, network-level video production services.
The online universe covers a lot of ground these days: websites, search engine optimization, social media, mobile, webcasting. So rather than just building a website, we’ll work with you to develop an customized online strategy that allows you to leverage your strengths as a company.
We have a well-defined process that guides our web development work and helps ensure a positive end result for both you and your audience. In the Planning stage, we strategize, focusing on developing a user experience that not only helps users find what they need, but also enjoy the experience. Next comes Design, where we combine our findings from the Strategy phase with content and visual design. Finally, we bring it to life in the Development stage.
After your site launches, we can provide ongoing SEO services or social media management to maximize exposure to your site.
Our roots in interactive multimedia date back to the early 90s, when the tool of choice was Director and the delivery medium was CD-ROM. The technology has advanced tremendously since then, but the goal remains the same: to engage the user in a two-way conversation that accomplishes your goals, on the user’s terms.
Nearly every project we work on now has some level of interactivity, from websites up to full-blown standalone kiosks. We create virtual tours, photo galleries, online tutorials, interactive sales applications and educational exhibits. We recently built an interactive sales presentation that was shown at a tradeshow, but was easily adapted to also run on sales team iPads, as well as in customers’ web browsers.
Our approach typically is to build HTML5/Flash hybrid applications to give your project the longest reach, but naturally the strategy is dictated by the intended audience and usage.
More people access the Web today by mobile devices than by desktop, so it’s vital that your website be mobile-friendly. We believe in One Web, a strategy to make the same information and services available to users irrespective of the device they are using. We build websites that respond to the device they’re being viewed on, whether it’s a desktop web browser, tablet or smartphone. Our mobile implementations work with the leading mobile operating systems, including iOS, Android, Blackberry and Windows Phone.
If you already have a website but need a companion mobile-friendly site, we can do that too. Your existing site can be adapted to be mobile-friendly. Looking for a native application? We have the resources to build native mobile apps too, if that’s your bag.
If you think of your website as the hub of your online universe, then social media services are the satellites that drive users to your site. The reality is that most consumers today look at social media long before they look at your site. They use it to find, validate and research potential vendors.
Many consumers have an expectation that you will have an active presence on social media sites, but very few of our clients have the time or resources to establish and maintain that presence on their own. We can help.
We’ll work with you to determine which platforms are most important. That can include Facebook, Twitter, Google+, YouTube, Foursquare, Yelp and others. And then we’ll partner with you on an ongoing basis, performing regular updates and monitoring. You provide the information and we’ll do the legwork. It’s a cost-effective way to grow your business through smart social media management.
Live Streaming and Webcasting
Reach a global audience, in real time or on-demand, on any device, in HD. That’s the challenge we gave ourselves when we decided to throw our hat into the live video streaming business. With our experience in location video production and website/interactive development, it was the perfect marriage.
We offer an end-to-end live streaming solution, including capture, encoding, transmission and playback. We provide interactive features like registration, online polling, question submission and chat. We work with leading CDNs, including Akamai and Amazon Web Services. All of which means, you can count on us to handle every aspect of your live streaming event.